experience since TV that explains the paradox of the upsurge of 
Time  and Newsweek  and similar magazines. These magazines 
present the news in a compressed mosaic form that is a real 
parallel to the ad world. Mosaic news is neither narrative, nor 
point of view, nor explanation, nor comment. It is a corporate 
image in depth of the community in action and invites maximal 
participation in the social process.

     Ads seem to work on the very advanced principle that a 
small pellet or pattern in a noisy, redundant barrage of 
repetition will gradually assert itself. Ads push the principle of 
noise all the way to the plateau of persuasion. They are quite in 
accord with the procedures of brain-washing. This depth 
principle of onslaught on the unconscious may be the reason 
why.